You ship product, answer support, take a sales call and chase an invoice in the same afternoon, so the work that actually grows the company keeps losing to the work that is on fire. Vekto ties a few real goals per quarter to a short daily list, so the week adds up to something.
It is Thursday, 4pm. You shipped a hotfix before coffee, cleared the support inbox, took a sales call, chased an overdue invoice, and half-onboarded a contractor. You were heads-down from the first minute. And if a co-founder asked whether the one thing that actually moves the company forward moved this week, you could not honestly answer.
Todoist, Notion and Linear were supposed to fix this. Instead they became a second job. You spend Sunday grooming boards and inventing labels, and by Wednesday the backlog is a graveyard and the quarterly goal you wrote with real intent is a doc you have not opened since. You end up maintaining the tool instead of building the company.
Vekto runs on one loop: Plan. Execute. Reflect. You set two or three real goals for the next 90 days, whatever the company genuinely needs, and give each a priority. Each morning you pull a short list of to-dos and link the ones that matter to a goal. Once a week you sit down for two minutes and answer the only question that counts: did the needle move?
That is the whole difference. This is less a task inbox and more a planner for startup founders who think in quarters. It asks you to hold fewer things in your head, not more, and it stays one small app instead of one more system to maintain.
In Goals, set the two or three things that matter for the next 90 days: "Ship billing v2", "Land 20 paying teams", "Hire a second engineer". Each gets a priority and a progress bar. When you plan Monday, you link that day's to-dos to a goal, so "draft the Stripe migration" reads as progress on billing v2, not a floating task. This is goal tracking for founders who have no time for goal tracking: the daily list and the quarter finally point the same way.
Today holds only what you can really get to, tagged 01 Focus, 02 Important, 03 Normal, so deep work sits above the noise. Capture on your way out of a call in plain English: type "call the design candidate tomorrow at 2" and it lands where it belongs. The demo you did not get to does not vanish; it rolls forward as left from yesterday, instead of sinking into a backlog you will never scroll again.
Not everything is a dated task. Your positioning notes, the objections you keep hearing on calls, the ops runbook, the hiring scorecard: these live in Projects, timeless context kept apart from today's list. So your to-dos stay short and honest, and the reference material stops clogging the screen you check every hour.
Close the week with a Reflection. Free text when you want to think out loud, a guiding question when you want a nudge, or a simple 1 to 5 rating when you are wiped. Look at each goal, mark the real progress, and decide next week from what actually happened, not from a vague sense of being behind. These are the two minutes that keep strategy and execution from drifting apart.
Vekto is one quiet, editorial app you can close and walk away from. No custom fields to design, no boards to groom on Sunday. As a solo founder productivity app, it is deliberately small, because your head is already full.
The quarterly goal, the daily list and the weekly look-back are the same tool, so strategy and execution stop living in separate apps that never talk.
Built for iPhone, iPad and Mac. It is local-first, so it works offline and syncs your account across your Apple devices once you are back online. Export a readable Markdown document or a full versioned JSON backup whenever you want. No lock-in.
Keep them for what they are good at: Linear for the engineering backlog, Notion for the wiki and docs. Vekto is not a team tracker or a database and will not try to be. It is the personal layer that ties your few real goals to what you, specifically, do today, which those tools handle poorly. You can run Vekto beside them, not instead of them.
That is the exact thing we built against. No statuses to configure, no automations to wire, no labels to invent. You set a couple of goals, keep a short daily list, and reflect once a week. Skip a day and nothing breaks: unfinished to-dos simply roll forward as left from yesterday.
Fourteen days free, with no payment details up front. After that it is €4.99 a month or €39.99 a year. For the first 250 people there is also a one-time Founder Lifetime at €69.99, which tends to suit founders who would rather own a tool than rent it.
It is local-first, so it keeps working with no signal and syncs across your Apple devices once you are back online. Today it is iPhone, iPad and Mac only. Android is coming, but we will not pretend it is here yet.
The fix is not a bigger system; it is keeping a few real goals in view while the fires get put out. Plan the quarter, execute the day, reflect on the week. That is the whole app.